New media pose new opportunities for different segments of contemporary societies. One of these segments is also politics. Despite very optimistic predictions on how new media could change the way politics works, the major revolutions in politics due to new media haven’t yet occurred. But some changes have been made. Among the politicians, who are keen on using new media also for purposes of their everyday work in the area of politics, is also the president of USA, Barack Obama.
New media, especially Twitter, played an important role in his presidential campaign in 2008 presidential elections. He continues to use new media and its advantages to connect and communicate with citizens. Not only he continues to use Twitter account but he took another step ahead in (pro)active use of new media. Through the White House Facebook page Obama hosted town hall meeting. As is stated on White House Facebook page, the even was created in order to:
President Obama will connect with Americans across the country to discuss the tough choices we must all make in order to put our economy on a more responsible fiscal path, while still investing in areas like innovation that will help our economy grow and make America more competitive.
Users/participants were able to listen to the meeting and post questions on the event’s Facebook wall. Facebook then chose questions which were presented to president Obama to answer.
Although not all participants succeeded in getting their questions through and Facebook played a role of the gatekeeper, this event made decision-making process in the realm of politics closer and accessible to broader range of USA citizens and aliens following White House and Obama actions. Online live streaming of the town hall meeting reduced the gap between official politics and citizens. This kind of action enables citizens to actively participate in decision-making process while it’s still in progress and to more easily connect with politicians. It’s probably not very likely that this kind of actions will soon become daily practice but it’s a good example on how new media can be effectively used to bring political systems and their citizens closer together.